The Wall Street Journal
Monday, December 10, 2001
Webwatch
Ski Gadgets
“Ever been stuck on the top of a freezing mountain and don’t know which trail to ski down? Well, no more futzing with frozen zippers to pull out a wet trail map.”
What's on your arm
Made to be read mid‑run.
The whole mountain, cut down to what you need mid-run: every trail, every lift, and where lunch is.
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Hyper-Legible
Color-coded trails. Red lifts with the name right on the line. A Lodge Guide for food, first aid and restrooms. WOODYS WRLD is still Woody's World.
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Super Waterproof
Snow, sweat, a wet sleeve. Wipe it down or run it under the tap. The print stays put.
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Ultra Tough
A synthetic sheet, not paper. Fold it, flex it, sit on it. No laminate to peel or bubble.
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Strapped In
It clips around your arm, so it's out of your pocket and out of your way. Both hands stay on your poles.
From $16
Pick your mountain.
In the press since 2000
The Wall Street Journal saw this coming. In 2001.
The Journal and the Sacramento Bee both noticed a ski map you wear on your arm in 2001. The St. Petersburg Times followed. Back then we were called Trailfinder.
Covered by
Covered by
The Sacramento Bee
Sunday, October 21, 2001
Gear, Gadgets and Guides
On track
“For skiers who don’t like to keep dragging the trail map out of their pocket… The map holder slips around the forearm like a wide sweatband.”
Covered by
St. Petersburg Times
Sunday, January 12, 2003
Gear and Gadgets
Ski and seek
“The next time you’re on the slopes and not sure which way the trail goes, a glance at your arm could set you straight… A simple concept, it’s a lot more convenient, and potentially less perilous, than having to stop on the run, prop up your poles and take off your gloves to hunt in your pockets for the resort ski map.”
Featured in
Florida Sports
October 2000
Warm-Ups
Kiss that soggy map good-bye
“Have you ever been lost on the slopes? Have you gone through the ritual of propping your poles, removing your gloves, unzipping your pocket, pulling out your map, dropping it in the snow and having it run over by a skier who is not lost?”
Featured in
Wintersport Biz
February 15, 2000
Product listing
Trailfinder
“It’s almost noon and you’re heading to lunch. What’s the run? You’d know if you had the Trailfinder. Like a quarterback calling plays, it only takes a glance at a Trailfinder on the forearm to see all runs on the mountain.”
See it on the hill
Watch it work.
Gloves stay on. Poles stay in hand. One glance at your sleeve and you're on your way down.
Questions from the lift line
FAQ
Is shipping free?
On 4 or more maps in one order, yes. Fewer than that, shipping is added at checkout.
Which mountains do you make maps for?
Steamboat Resort (Colorado), Heavenly (Lake Tahoe, California), Powder Mountain (Utah) and Snowmass (Aspen, Colorado). More are coming. Don't see yours? Request it.
What are they made of?
A hyper-durable synthetic sheet, not paper. It is waterproof, washable and tear-resistant, it folds and flexes without cracking, and there is no laminate to peel or bubble.
Do you have my mountain?
We are launching with a handful of mountains, and more are on the way. Don’t see yours? Request it and it moves up the list.
How does it attach to your arm?
A coiled clip wraps around your forearm, over your jacket sleeve. One clip comes with every map.